Evolution of retail space

Re-thinking retail spaces

Why front-of-store displays are taking centre stage.

 The retail landscape is constantly evolving, with merchandising and display trends changing to deliver positive and memorable customer experiences. One notable trend of late is the reduction of backroom storage in favour of larger, more engaging front-of-store displays. This shift is influenced by several factors, including the desire to enhance customer experience, improve inventory efficiency, and accommodate the growing demand for in-store and online order fulfillment.

The driving forces

The rise in online shopping means retail stores must compete with convenience to deliver a positive customer experience that’s both immersive and engaging. Larger, spacious and well-designed displays can create an inviting atmosphere, making the shopping journey more enjoyable. Expanded displays allow for better product visibility and create opportunities for customers to interact with merchandise, appealing to the senses.

For retailers who offer both in-person and online shopping, stores have become mini distribution centres, integrating both channels. This shift requires more space to seamlessly fulfill orders, process returns and manage buy-online, pick-up in store/curbside operations.

Bigger displays = bigger benefits

When storage space is at a premium, optimization is key. With careful planning and adjustments to layout, retailers can make the most of their backroom, bringing more inventory to the forefront, and leading to higher sales and lower storage costs.

Expanded displays offer many benefits. For starters, visibility is increased, allowing retailers to showcase a wider variety of products and make them more accessible to customers, potentially leading to increased sales. Prominent displays can also capture the customer’s attention and encourage unplanned purchases, driving impulse buys and increasing revenue. And finally, expanding front-of-store space provides greater flexibility for merchandising, enabling retailers to quickly adapt to seasonal changes, trends and promotional campaigns.

Putting strategy to the test

 Ready to re-arrange your front-of-shop space? Here are some starter tips:

• Use vertical merchandising with high shelving units to maximize product display area without sacrificing valuable floor space.
• Interactive displays, like digital signs, touch screens and product demos can provide an immersive customer experience and share product information in an engaging way.
• Careful planning and layout design, including the use of space-saving fixtures, will ensure every square foot of the store is used effectively.
• Streamline your inventory management to maintain optimal stock levels, reduce waste, and ensure products are readily available for customers.
• Staff training and customer service play a key role in managing inventory and maintaining displays. Equip your team with strong product knowledge and merchandising guidance to boost your display efforts.

Embracing larger front-of-store displays and leaner stockrooms are proven ways to enhance the customer’s experience and optimize a store’s operations. As retailers continue to experiment with different store layouts, products groupings and digital features, the future of retail space is dynamic and exciting.